About Charles Jeffrey Loverboy

Founded by creative director Charles Jeffrey, Loverboy is a London-based fashion house that bridges the gap between high-fashion tailoring and the subversive energy of club culture. The brand evolved from a cult club night into an internationally acclaimed label known for its bold silhouettes, avant-garde knitwear, and punk-infused artistry.

Our Mission

To champion radical self-expression and queer identity through a transformative fusion of fashion, art, and music.